Celanese Brings Robust Product Portfolio to Chinaplas® 2014 to Showcase Customer Value and Innovation
Mon, April 21 2014
New unified brand shows how Celanese is creating customer value in
China
SHANGHAI--(BUSINESS WIRE)--
Demonstrating the advanced engineered materials driving today’s consumer
electronics, automotive, medical and packaging innovations, Celanese
Corporation (NYSE:CE), a global technology and specialty materials
company, will showcase at Chinaplas® 2014 – Asia's biggest plastics
trade fair held in Shanghai from April 23-26 – a product portfolio
designed to create customer value, including engineered materials, EVA
(ethylene vinyl acetate) polymers and cellulose derivatives.
In welcoming customers and partners to Chinaplas 2014 booth N2B01 at
the Shanghai New International Expo Center, Celanese will demonstrate
why selecting the right materials partner and the right solution can be
the difference between product success or product failure.
“As customer needs diversify, Celanese is well positioned within China,
as well as the greater Asia region, to meet the demanding requirements
of consumer and industrial customers,” said Mark Oberle, senior vice
president, Asia. “The need for our customers to rapidly develop products
for their customer base is ever increasing; and that’s why partnering
with Celanese can provide a critical and competitive advantage when
bringing new and innovative products and applications to market.”
Creating Value for Customers in Asia
During Chinaplas 2014, Celanese will present its broad array of
engineered materials, EVA polymers and cellulose derivative solutions,
which include materials for major industries including automotive,
electrical/electronics, packaging, medical, and consumer goods. These
product solutions have the capability of delivering value to customers
in terms of cost reductions, improved performance and environmental
sustainability. Celanese will demonstrate the following solutions and
applications at Chinaplas 2014:
-
Hostaform® XGC POM which advances material performance for
glass fiber reinforced polymers;
-
Fortron® ICE PPS, a next generation of polyphenylene
sulfide (PPS) which is able to reach full crystallinity in molding
without hot oil technology, while providing all the known performance
benefits of Fortron® PPS;
-
Celstran® CFR-TP (continuous fiber reinforced
thermoplastic) composites which deliver unmatched strength-to-weight
properties for demanding applications;
-
Clarifoil®, which is Celanese’s line of cellulose diacetate
lamination films for luxury packaging, thermoform films offering
superb clarity, and new anti-fog film for use in both hot and cold
applications; and
-
EVA polymers VitalDose® and Ateva® for use in a
variety of applications including controlled release of APIs, medical
devices and packaging, flexible packaging and solar cells.
“We pride ourselves as a leading strategic business partner and key
supplier to the Chinese plastics industry,” said Kevin Wu, Celanese
global business director. “As China continues to experience impressive
growth in every industrial sector, these products from Celanese are well
positioned to meet China’s growing demand for innovative solutions.”
A new, unified brand: Celanese – The chemistry inside
innovation™
Celanese recently announced a unified brand which moves the company
toward achieving its vision of becoming “the first-choice chemistry
solution source for its customers.”
Historically, Celanese has been represented by separate businesses.
However, in order to simplify its brand architecture to capture in a
single brand the full suite of Celanese technology, resources, products
and solutions, in October 2013, Celanese began the process of
transitioning each of its businesses to a unified brand: “Celanese – The
chemistry inside innovation.™”
“This unified brand represents the depth and breadth of industry and
chemistry knowledge, the capabilities to innovate for our customers, the
dedication to creating value, and a commitment to partnerships to help
our customers succeed,” said Oberle. “We welcome everyone from the
plastics industry attending Chinaplas 2014 to visit our booth and see
how Celanese can be a partner in their success.”
To view elements of the new Celanese brand, including the new Celanese
logo, company video and brochure, visit: www.celanese.com/TheChemistryInsideInnovation.
About Celanese
Celanese Corporation is a global technology leader in the production
of differentiated chemistry solutions and specialty materials used in
most major industries and consumer applications. With sales almost
equally divided between North America, Europe and Asia, the company uses
the full breadth of its global chemistry, technology and business
expertise to create value for customers and the corporation. Celanese
partners with customers to solve their most critical needs while making
a positive impact on its communities and the world. Based in Dallas,
Texas, Celanese employs approximately 7,400 employees worldwide and had
2013 net sales of $6.5 billion. For more information about Celanese
Corporation and its product offerings, visit www.celanese.com
or our blog at www.celaneseblog.com.
All trademarks indicated above are owned by Celanese International
Corporation or its affiliates.
Celanese:
Investor Relations
Jon Puckett,
+1-972-443-4965
jon.puckett@celanese.com
or
Media
Relations - Global
W. Travis Jacobsen, +1-972-443-3750
william.jacobsen@celanese.com
or
Media
Relations Asia (Shanghai)
Phoebe Li, +86(21)3861 9210
Phoebe.li@celanese.com.cn
or
Media
Relations Europe (Germany)
Jens Kurth, +49(0)69 45009 1574
j.kurth@celanese.com
Source: Celanese Corporation
