Celanese Offers Formulators ‘Freedom to Innovate’ with Qorus™ Sweetener System at FI Asia 2014
Wed, October 15 2014
Technical seminar and tasting on
“Consumers are well aware of the flavor tradeoffs that typically
accompany many low- or no-calorie beverages. While many people will
continue to drink products that they consider to have off-notes or a
lingering aftertaste, many more will not compromise on taste,” said
Celanese designed the Qorus™ sweetener system to enrich the expectations of the consumer by meeting their desired taste. “Qorus balances sweetness and flavor to let the authentic taste of the brand shine through,” said Lee. “With Qorus, we have given product formulators the ability to significantly reduce the bitter aftertaste of traditional non-nutritive sweeteners, increase the sweetness perception, and shorten the lingering profile of the sweet aftertaste. In other words, Qorus gives the product developer the freedom to innovate.”
Qorus may be used in a wide array of low/no calorie beverages including carbonated beverages, non-carbonated drinks, beverage concentrates, flavored waters, energy drinks, juice-based drinks, no/low alcoholic beverages and dairy products.
Celanese will also be highlighting its Sunett® brand of acesulfame
potassium (Ace-K) sweetener and its preservatives in the form of
potassium sorbates and sorbic acid. “Celanese offers high-intensity
sweetener and preservative products that are manufactured in
Celanese will have a global team of technical, sales and marketing representatives at booth M18 to sample Qorus and discuss food ingredients with interested attendees. Learn more at www.qorus.celanese.com.
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