Celanese Launches New Emulsions for Architectural Paints at American Coatings Show

Tue, April 8 2014

Broad product portfolio of solvents, VAM, EVA polymers, emulsions exhibited at ACS

DALLAS--(BUSINESS WIRE)-- Celanese Corporation (NYSE: CE), a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsions, invites attendees of the American Coatings Show (ACS) to learn more about its new emulsion products for architectural paints. The company will also be showcasing its broader product portfolio for the coatings and adhesives industries.

“Celanese is pleased to exhibit once again at the premier trade event for the coatings industry in the region – the American Coatings Show,” said Brad Moncla, marketing manager. “With technical and commercial experts representing this region’s architectural coatings industry, ACS is an ideal setting for us to launch our new emulsion products – namely EcoVAE^® 450, Avicor^® 385 and Avicor^® 390. These products represent solutions to many of the industry’s issues including low-VOC primers, stain resistance and broad formulation latitude. Attendees will also see the breadth of the Celanese product portfolio for the coatings and adhesives industries including our solvents, vinyl acetate monomer, EVA polymers and emulsions.”

New Solutions for Architectural Paints

Celanese is adding to its EcoVAE® line of VAE emulsions with EcoVAE® 450 for low odor primer applications. This product has excellent wet/dry adhesion to a variety of substrates including alkyds, ceramics and aluminum.

The Avicor® line of emulsions grows with a number of new products. Avicor® 385 is an all new vinyl acrylic which is APE-free and designed to give superior performance in interior and exterior paints. The combination of high molecular weight, excellent film formation, and water resistance within the product results in excellent stain and scrub resistance while exhibiting great toughness and durability. The product is also designed to provide broad latitude in paint formulation across a range of sheens from flat to semi-gloss. Avicor® 390 is a vinyl acrylic emulsion capable of creating very low VOC (volatile organic compounds) interior and exterior paints which exhibit excellent stain resistance.

Solutions for Automotive Paints

Celanese’s Polysolvan® O solvent will also be highlighted for use in automotive paints. Because of its very low volatility, Polysolvan® O is used chiefly as a paint additive in the form of a highly effective flow agent.

Solutions for Industrial Adhesives and Building Products

Celanese offers a range of products for use in industrial adhesives for paper packaging and converting, woodworking and the building and construction industry. Celanese has a broad array of VAE, styrene acrylic, PVAc and vinyl acrylic emulsions in addition to the Ateva^® brand of EVA polymers for use in industrial adhesives for wood and packaging applications. In addition, the company will present solutions for the building products industry with its TufCOR^® line of emulsions. Celanese will also be exhibiting at the Adhesives and Sealants Council Expo April 28^th in Orlando.

Celanese sales, product marketing and technical specialists will be available throughout the exhibition to answer any questions regarding its offerings.

Visit Celanese during ACS exhibition hours at booth 2021.

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of $6.5 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com or our blog at www.celaneseblog.com.

All trademarks indicated above are owned by Celanese International Corporation or its affiliates.

Celanese Corporation
Investor Relations
Jon Puckett, +1-972-443-4965
Jon.Puckett@celanese.com
or
Media
W. Travis Jacobsen, +1-972-443-3750
William.Jacobsen@celanese.com

Source: Celanese Corporation