Nutrinova Sweetener Business Joins with Celanese Brand
Mon, March 31 2014
Transition of Nutrinova business to the Celanese brand now complete
DALLAS & FRANKFURT, Germany--(BUSINESS WIRE)--
Celanese Corporation (NYSE: CE), a global technology and specialty
materials company, today announced the transition of its Nutrinova
business under the Celanese brand. Nutrinova® products,
including its multiple food sweetener product brands, have been in use
for more than a decade, and this transition to Celanese formally
completes the transition of all Celanese businesses into a single,
unified Celanese brand.
In October 2013, Celanese began the process of transitioning each of its
businesses to its new brand: Celanese – The chemistry inside
innovation™. The process has been successful to date with five of
the six Celanese businesses having completed the change.
“Customers have embraced our new brand and commitment to creating
customer value through innovation and collaboration,” said Mark Rohr,
Celanese chairman and chief executive officer. “With sensitivity to the
complexities of the food and beverage industries, we delayed the change
to ensure a smooth transition for our customers; and now the transition
of the Nutrinova business into the unified Celanese brand is complete.”
“Celanese’s commitment to the highest quality of food ingredients for
our customers – in the form of our Sunett® sweetener, Nutrinova®
sorbates, and our latest innovation, the Qorus™ sweetener system – has
not waivered with this change,” said Lou Purvis, vice president and
general manager of the food ingredients business of Celanese. “Celanese
will continue its collaborative and innovative partnerships with our
customers to deliver the authentic tastes they have come to expect from
Celanese™ sweeteners, including the benefits of low- and no-calorie food
and beverages, which benefit from the sweetener blends of our food
ingredients products.”
The food ingredients manufacturing facilities of Celanese will remain in
Frankfurt, Germany, at the Industrial Park Hoechst and will continue to
exceed global food quality standards. Celanese will also continue to
build upon the commercial success of the recently launched Qorus™
sweetener system with projects that are underway around the world. The
Qorus™ sweetener system is an ideal product to assist food and beverage
formulators in achieving their long-sought after authentic taste
profiles. For more information about the Qorus™ sweetener system, visit
the Qorus™
product page.
Celanese encourages food and beverage industry representatives to
experience these products at the IFT Annual Meeting & Food Expo in New
Orleans, La., June 21-24, 2014.
About Celanese
Celanese Corporation is a global technology leader in the production
of differentiated chemistry solutions and specialty materials used in
most major industries and consumer applications. With sales almost
equally divided between North America, Europe and Asia, the company uses
the full breadth of its global chemistry, technology and business
expertise to create value for customers and the corporation. Celanese
partners with customers to solve their most critical needs while making
a positive impact on its communities and the world. Based in Dallas,
Texas, Celanese employs approximately 7,400 employees worldwide and had
2013 net sales of $6.5 billion. For more information about Celanese
Corporation and its product offerings, visit www.celanese.com
or our blog at www.celaneseblog.com.
All trademarks indicated above are owned by Celanese International
Corporation or its affiliates.
Celanese Corporation
Investor Relations
Jon Puckett,
+1-972-443-4965
Jon.Puckett@celanese.com
or
Media
W.
Travis Jacobsen, +1-972-443-3750
William.Jacobsen@celanese.com
Source: Celanese Corporation
